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Communication And Body Language In Sales

Current approaches to sales cannot be conceived as just selling the stocked product to the customer. A successful sale relies on concomitantly establishing a strong, lasting and good quality relationship with the customer. A great proportion of sales negotiations fail when the sales representative does not consider forming relationship with the potential customer. There is a strong corelation between sales and the “level of maturity” of this seller-customer realtionship. Hence, a good sales representative should also be a good “relationship manager”.

This book, written to assist the reader to obtain the desired results in sales, includes the following:

• The ways of communicating effective messages to customers
• The ways of understanding not only the verbal messages of the customers but also the non-verbal messages in their body language
• The methods of starting and maintaining the correct contact with customers