LEADING, WORKING AND LIVING WITH VALUES IN THE TURKISH CULTURE

In the western languages there are not exact equivalents to the Turkish words that refer to approaching matters for the sake of loyalty or acknowledgement of the pleasure of another, because the western culture does not include these concepts. On the other hand, the concepts of “vision”, “mission”, “strategy” and “planning” have not been worded in, but have been borowed for, the Turkish language. According to our culture, “the caravan is organised on the road and its steam comes after”. The language psychology, which reflects the thinking style in a culture, explains the reasons for the formation or non-formation of these concepts and their projection to current life. This seminar gives clues, as would the language psychology, how the business environment in Turkey is affected by its cultural values and the degree of success attained by business leaders, in the country and abroad, when paying attention to these values.