“NUDGE” – THE DESIGN OF BEHAVIORAL CHANGE

"Nudge”, the targeted designs of behaviour, relies on the recent results of cognitive psychology and aims at orienting individuals or groups to beneficial choices in decision making. Investigation of stream of thought indicates the predictability of taking wrong decisions. Behavioral models based on Nudge prevent short cuts and bias and facilitate the application of data driven correct and beneficial decisions. Baltaş Group conducts studies on prevention of decision making errors by the human brain, organise workshops and seminars.

For further information: https://www.nudgenetwork.net/